Mallory Bryant is a seasoned professional in creative insights and advertising effectiveness, holding significant leadership roles at Group Nine Media and Vox Media, LLC. As Senior Director of Creative Insights at Group Nine Media, Mallory founded the Creative Insights pod, developed an analytics-based creative strategy, and managed over 100 RFPs while collaborating across multiple teams in branded content. Mallory later served as Vice President of Creative Insights, supporting the sales funnel and optimizing client campaigns to exceed KPIs. Currently, at Uber as Manager of Ad Effectiveness, Mallory advances measurement frameworks for digital advertising campaigns and oversees relationships with stakeholders. Mallory holds a Bachelor of Arts in English from Boston University.
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