Samuel Ferro is the Head of Strategy & Planning for Brazil at Uber, based in São Paulo. Previously, they held various roles at McKinsey & Company from 2013 to 2015, including Associate Partner, focusing on the Consumer and Retail Sector. They have also served as the Director of Sales Operations and Director of Transformation at Olist from 2020 to 2023 and as Global Senior Director of Go to Market Strategy & Enablement at Wellhub from 2023 to 2025. Samuel holds a Master of Business Administration from Duke University and a Bachelor of Science in Mechanical Engineering from the Universidade de São Paulo.
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