Shirin Pandey

Shirin Pandey serves as the Global Head of Apple Search Ads at Uber since May 2025, directing global strategy for Uber and Uber Eats, focusing on performance optimization through keyword expansion and ad copy testing. Previously, Shirin held roles at Uber including Marketing Technology Manager, where responsibilities included overseeing bidding strategies for various campaigns and coordinating with cross-functional teams. Prior positions also include SEM Marketing Manager and SEM Strategist at SoFi, managing significant budgets and executing successful strategies across products, and a Senior SEM Analyst role at DWA, achieving substantial improvements in ROAS for clients like VMware. As the founder of The 199 Store, Shirin established an e-commerce platform, and earlier roles in digital marketing included managing various client projects at AdClear Digital Marketing. Shirin holds an MBA in Marketing from Cardiff University and a Bachelor's degree in Physics from Hansraj College.