Vivian Malandrin

Vivian Malandrin is an accomplished professional with extensive experience in customer experience and brand marketing. At Amazon from July 2021 to December 2023, Vivian served as Senior Manager Customer Experience for both Brasil and the Americas. Prior experience includes significant roles at Mercedes-Benz do Brasil Ltda. from January 2015 to June 2021, including Brand Marketing and Support Manager to the CEO, where Vivian executed integrated campaigns that enhanced brand awareness, and held positions as Senior Corporate Communication Analyst and Head of Brand Marketing & Corporate Projects, achieving substantial growth in brand metrics. Earlier experience includes a journalistic role at Jornal ABC Repórter. Currently, Vivian is the Head of Customer Experience Latam for Uber Direct, having commenced this role in October 2025. Academic credentials include a degree in Innovation and Entrepreneurship from Stanford University, a Master's in Business Administration from Fundação Getulio Vargas, and a degree in Social Communication with a focus on Journalism from Universidade Metodista de São Paulo.