Eda Karael

Eda Karael is an accomplished FP&A professional with extensive experience in financial planning and analysis across multiple industries. Currently serving as the FP&A Director at Uberall since September 2020, Eda specializes in performance insights, cross-functional analyses, and data strategy. Prior roles at Uberall include Senior FP&A Manager, focusing on EPM implementation, pricing and margin analyses, and workforce planning. Eda also held positions at OLX Autos as a Financial Analyst & Controller and Junior Financial Analyst, and began a career at GfK as a Working Student in IT Finance Operations. Eda holds a Master of Science in International Finance & Economics from Technische Hochschule Nürnberg Georg Simon Ohm, along with multiple Bachelor's degrees in International Trade and Business, Advertising, and International Business from Istanbul Bilgi University and Europa-Universität Viadrina Frankfurt (Oder).