Sofiane Morouche

Sofiane Morouche has a diverse work experience spanning various roles and industries. Sofiane started in 2008 as a Trade Marketing Manager at ARC International, where they were responsible for marketing organization and budget for Africa. Sofiane then moved on to become the Marketing Manager for Africa and later the Trade Marketing Manager for Emerging Markets at the same company.

In 2012, Sofiane co-founded SiteProjet, a web agency specializing in online communication and digital strategy. Sofiane also founded Destination Dubai, an online portal dedicated to travel and tourism in Dubai for French-speaking markets. In 2014, they co-founded Suricate Concept, a group of companies involved in cyber-security and cyber-defense.

In recent years, Sofiane has worked as a Fractional CMO and Marketing Strategist at various companies such as Ubisec Systems, LaPorte Law Firm, Record Retrieval Solutions, and Pronto Marketing. In these roles, they have developed strategic marketing plans, led website redevelopment, built marketing teams and systems, and developed lead acquisition channels.

Throughout their career, Sofiane has demonstrated expertise in marketing strategy, website development, lead generation, and partnership building.

Sofiane Morouche completed their Master's degree in Business Administration and Management from EDHEC Business School from 2004 to 2007. In 2007, they also participated in an exchange program at the Asian Institute of Technology's AIT School of Management in Bangkok, Thailand, focusing on International Marketing.

In addition to their formal education, Sofiane has obtained various certifications. Sofiane obtained certifications in Advanced styling with responsive design, Interactivity with JavaScript, Web design Specialization, Introduction to CSS3, and Introduction to HTML 5 from the University of Michigan in May 2021. Sofiane also received the Google Data Analytics Certificate from Coursera in April 2021.

Furthermore, Sofiane holds certifications in Advanced Google Analytics, Google Ads Search, and Google Analytics Individual Qualification from Google, all obtained in May 2021. Sofiane is also a Facebook Certified Digital Marketing Associate and has completed the Facebook Social Media Marketing certification in May 2021.

Lastly, Sofiane Morouche obtained the Inbound Marketing certification from HubSpot Academy in April 2021, showcasing their expertise in various digital marketing strategies and techniques.