Adrian Lacey has led product development across five hardware generations, driving teams to create innovative games for emerging technologies and markets. They have executed the creative vision for major titles such as Just Dance, Ghost Recon, Rayman, and Rabbids, while also managing project P&Ls and developing business cases for independent games. With experience launching over 30 games and producing more than 50 short films and trailers, Adrian’s expertise covers various media, including merchandise, licensing, and theme park experiences. Their previous roles include Senior Producer at Ubisoft Montpellier and Franchise Development Director, where they built long-term product roadmaps and secured high-profile partnerships. Adrian’s career reflects a commitment to delivering interactive experiences through meticulously crafted narratives.
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