Bailey Gutierrez

Bailey Gutierrez has extensive experience in brand management and marketing within the gaming industry, currently serving as the Director of Global Brand Operations at Ubisoft since November 2014. In this role, Bailey has overseen significant projects including Watch Dogs: Legion and has held various leadership positions within the brand management team. Previous experiences include serving as Senior Brand Manager for notable titles such as Far Cry 5 and Just Dance, as well as Brand Manager for Assassin's Creed series and Ghost Recon: Wildlands. Prior to Ubisoft, Bailey worked at Activision managing the product strategy for Destiny, contributing to marketing efforts for collectible editions, and at Hasbro focused on strategic marketing initiatives for emerging retailers. Bailey's career began at Activision as an Interactive Marketing Co-Op, aiding in website development and analytics for popular gaming franchises.