Erik Smith

Erik Smith is an experienced professional in marketing analytics and game design, currently serving as Senior Manager of Marketing Analytics at Ubisoft since March 2011, overseeing the launch and profit-and-loss operations of online game services across various platforms. Prior to this, Erik co-founded On The Line Game Company, where an award-winning board game product line was launched, achieving over $1 million in retail sales within two years. Erik's background also includes significant roles at Deloitte Consulting, where strategic consulting and technology project management were performed, including leading an ERP project for a major client and adapting finance processes for SAP implementations. Educational credentials include an MBA in Operations and Information Strategy from The Wharton School and a BA in English and Music from the University of Pennsylvania.