Felipe Ribeiro

Felipe Ribeiro is an experienced User Experience professional with a strong background in leading and implementing UX design across various sectors. Currently serving as Team Lead User Experience at Ubisoft since June 2018, Felipe has previously contributed to dormakaba as a User Experience Designer, focusing on the UX design of the Ambiance application. Experience also includes a role as Senior UX Designer at Mi9 Retail, where Felipe applied UX principles to the development of Mi9 Mosaic, an end-to-end store solution. Earlier positions include UX Designer at XTI Informática, where Felipe developed methodologies for UX in portal projects, and at Confederação Nacional da Indústria (CNI), where a successful cultural shift towards user-centered design was implemented. Felipe's career began as an Interaction Specialist at Banco Central do Brasil, focusing on graphic interface patterns and accessibility. Felipe holds a Bachelor's degree in Communication and Media Studies from UniCEUB - Centro Universitário de Brasília.