Heather Bartfield

Heather Bartfield is an experienced professional in sales and marketing, currently serving as the Associate Sales Director for Target and Walmart at Ubisoft since October 2008. Heather has successfully led cross-functional teams, increased SKU count distribution, and launched significant marketing initiatives, including Target's first video game brand loyalty program. Prior to Ubisoft, Heather worked at Electronic Arts as a Category Manager for Best Buy, where strategic planning and analytics played a critical role in securing category captainship. Heather's history includes significant achievements at Evenflo, Signature Sales, Inc., and Best Buy, where impressive sales growth and effective account management were hallmarks of performance. Educational credentials include a Bachelor of Science degree with a triple major from the University of Minnesota and a Master of Science in Management from Cardinal Stritch University.