Issam Heddad is a seasoned professional in market insights and strategic management with extensive experience in the gaming industry. Currently serving as Senior Research Manager in the Global Strategic Insights department at Ubisoft since April 2018, Issam plays a crucial role in guiding strategic decisions for game development and brand management. Prior to this, Issam managed a team of insights analysts and conducted market research on key gaming titles, including Rainbow Six: Siege. Academic involvement includes roles as an Academic Researcher, Lecturer, and course designer at various institutions, focusing on game analysis and communication theories. Issam's strategic expertise has been further demonstrated through consultancy roles and previous positions in strategic planning at firms such as TP1 and Revolver 3. Issam holds a Master of Arts from UQAM, a Specialized Graduate Diploma in Game Design from the University of Montreal, and a B.B.A. in Marketing from HEC Montréal.
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