Jonathan Lawson

Jonathan Lawson is a seasoned professional in CRM strategy and marketing analytics with experience spanning over a decade. Currently serving as Senior CRM Strategy Manager at Ubisoft since January 2022, Jonathan leads global CRM initiatives for major gaming titles, including For Honor and Rainbow Six Mobile. Prior to Ubisoft, Jonathan managed a team at Inspire Brands, optimizing data-driven marketing campaigns for over 200 million customers across various restaurant brands. Jonathan's earlier roles include analytical positions at Carter's | OshKosh B'gosh, Newell Brands, and Genuine Parts Company, where Jonathan focused on customer insights, data analysis, and productivity improvements. Jonathan holds a Master's degree in Marketing from the University of Alabama and a Bachelor's degree in Business Administration with concentrations in Consumer and Industrial Marketing and Psychology.