Laurence Barlet is a senior director at Ubisoft, overseeing global strategic insights for mobile games since September 2015. Barlet leads a 20-member team focused on market strategy, marketability monitoring, and user research to align game projects with player expectations and market competition. Prior experience includes key roles at SFR, where responsibilities ranged from managing digital community product initiatives to consumer experience research management. Barlet’s career also includes positions at Ifop and ATOO, underscoring a strong background in consumer and market insights across various sectors. Academic credentials include a Master's degree in opinion studies and a strong foundation in sociology and applied mathematics.
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