MacKenzie Armstrong

Mackenzie Armstrong is a skilled Events Specialist at Ubisoft, with extensive experience managing the planning and execution of numerous high-profile virtual and live gameplay demo events for major brands such as Rainbow Six, Mario + Rabbids, and Assassin's Creed. With a background in marketing event coordination at Planful, Mackenzie has demonstrated expertise in overseeing logistics, budgeting, and recruitment for large event teams. Previous roles at the University of California, Irvine included managing social media for MBA programs and assisting with program and conference planning, which contributed to significant audience engagement and event success. Mackenzie holds a Bachelor's Degree in Business Administration from the University of California, Irvine, and has furthered education through a summer study abroad program at The American Business School of Paris.