Mohammed Benhenneda

Business Strategy & Live Performance Director

Mohammed Benhenneda is a seasoned professional in business strategy and analytics, currently serving as the Business Strategy & Live Performance Director at Ubisoft since November 2015, overseeing the business strategy for Rainbow Six Siege and leading various teams to enhance player experience and achieve business goals. Previously, Mohammed held roles including Strategic Planning Manager at Ubisoft, where responsibilities included monetization strategy and revenue forecasting across Canadian studios, and Market Strategy Analyst, focusing on competitive analysis and market insights. Prior experience includes positions as Research Analyst at Bell Media and Astral Media Inc., specializing in audience profiling, advertising trends, and cross-platform research. Mohammed holds a Bachelor's degree in Statistics from Université de Montréal.

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