Shara Hashemi

Shara Hashemi is a seasoned professional in global brand management with extensive experience at Ubisoft since March 2005. As the Director of Global Brand Management, Shara established a pioneering hybrid role that integrated product lifecycle management, influencing cross-functional teams to achieve data-driven success. Previous roles include Brand Director for International Brand Strategy, where Shara crafted global strategies for a diverse range of games and led consumer research, notably representing the creators of South Park. Shara's career at Ubisoft also encompassed leadership positions in international brand strategy, contributing to franchises like Rocksmith and Just Dance Kids. Before joining Ubisoft, Shara was an Account Executive at International Contact, managing major clients and overseeing localization processes. Shara holds a Master's degree in Business and an MBA in International Business from Université Paris Dauphine - PSL.