Thomas Pounit

Thomas Pounit is a seasoned professional with extensive experience in consumer and market insights, currently serving as Senior Manager of Global Strategic Insights in Brand & Portfolio Management at Ubisoft since November 2016. In this role, Thomas maintains a deep understanding of game performance and audience strategies, leading a team of analysts and overseeing brands like Rabbids, Riders Republic, and Prince of Persia. Previous positions include Consumer & Market Knowledge Manager and Senior Consumer & Market Analyst at Ubisoft, as well as roles at Kantar Insights, Kaliwatch International, and TNS Sofres, where Thomas honed qualitative research skills across various sectors. Thomas holds a Master’s degree in Management and Marketing of Media from CELSA Paris-Sorbonne and has a diverse background in marketing, strategic planning, and research.