Yiren Tan

YiRen (Aaron) Tan is a seasoned marketing professional with extensive experience in social engagement and brand management across the Southeast Asian region. Currently serving as the Social Engagement & Brand Manager at Ubisoft since April 2021, YiRen leads marketing efforts for iconic franchises, including collaborations with Disney and Nintendo, while strategically rejuvenating popular series like Prince of Persia. Prior to this role, YiRen worked at PlayStation as a Marketing Executive, where responsibilities included overseeing marketing assets and product title launches across key Asian markets. Earlier experience at Murayama Singapore involved planning campaigns and collaborating with both Japanese start-ups and multinational corporations. YiRen holds a Bachelor of Business Administration degree from RMIT University, with a focus in Marketing and Accountancy.