Ala Haecki is a seasoned Director Category Manager with extensive experience in product management and sales within the travel and real estate sectors. They began their career at Stand-Tour SRL, where they created international travel packages and led negotiations with partners in the CSI market. They progressed to roles at SR Technics Group, applying strategic insights in global supplier management, and most recently joined UBS, overseeing category management in real estate and logistics from 2020 to 2024. Ala holds a licentiate degree in Business Administration from the Academy of Economic Studies of Moldova, a Master's degree from the University of Applied Sciences Lucerne, and is currently pursuing a Certificate of Advanced Studies in Business Model Innovation at the University of St.Gallen.
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