Alicia Jackson is a marketing strategist at UBS, where they focus on connecting innovation with customer engagement. With a rich background that includes roles at American Express and Prudential Financial, Alicia has demonstrated expertise in change management, digital marketing, and customer lifecycle strategies. They have worked with a diverse clientele across Europe, Asia-Pacific, and Latin America, enhancing their ability to communicate effectively with a wide range of customers. Alicia holds an MBA in International Business with a focus on Marketing from Strome College of Business and a Bachelor of Business Administration from The College of William and Mary.
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