Allan Fromen is the Executive Director of Evidence Lab at UBS, where they provide cutting-edge market insights to the UBS Equity Research team. Previously, Fromen served as Vice President and Consulting Partner at IDC, leading a practice that integrated custom primary research insights with IT expertise. Their extensive experience in market research spans roles at GfK Custom Research, IBM, and Thomson Reuters, where they consistently contributed to revenue growth and client satisfaction. Fromen has been recognized for their strong expertise in financial services, technology, retail, and digital domains, and holds a track record of successful presentations to senior management across various organizations.
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