Chris Frey is a seasoned professional with extensive experience in digital transformation and innovation leadership across various organizations. Currently serving as the Transformation Lead for the Chief Digital & Information Office at UBS, Chris orchestrates an international expert team to leverage technology for client differentiation. As the Chief Digital Officer and Board Member of SwissMBAs, Chris engages business leaders through networking and event organization. Additionally, Chris mentors early-stage startups at Tenity and supports advanced startups as an expert with Kickstart Innovation. Previous roles at UBS include Global Innovation Manager for Wealth Management and Chief Operating Officer for IT Solutions, complemented by experience at Apple and Kameleon Technologies. Chris holds an MBA from HEC Paris and a Certificate of Advanced Studies in Business Model Innovation from Stanford University.
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