Elsa Yu currently serves as Director of Global Financial Intermediaries at UBS since March 2023. Prior to this role, Elsa held the position of Director at EquitiesFirst from April 2021 to January 2023 and worked as Associate Director for Investor Development at Lianhe Ratings Global Limited, where a significant portfolio covering 70% of buysides in Hong Kong was developed within the first 16 months. Additional experience includes roles as Business Development Account Manager at ION, Associate Director for Investor Development at Fitch Ratings, Underwriter at ACE Group, and FINI Institutional Derivatives Sales Trader at Fubon. Elsa holds a Master's degree in Banking and Finance from UNSW and a Bachelor's degree in Business Administration from Soochow University.
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