Jonas Karpf

Jonas Karpf has over two decades of experience in brand activation, sponsorship, and events management, currently serving as Head of Brand Activation, Sponsorship & Events International at UBS since January 2011. Karpf's career at UBS includes various director roles focusing on global sponsorship and cultural projects, notably the Formula 1 Global Partner Program. Prior to UBS, Karpf worked at Credit Suisse from 1999 to 2010, advancing from an internship to Assistant Vice President, where responsibilities included managing sports sponsorship, including significant initiatives for the Swiss National teams and major international tournaments. Karpf holds diplomas in Communications and Public Relations from WWZ Uni Basel/SAWI and SPRI Zürich, respectively.