Julio Tapia

Julio Tapia is a seasoned professional in conversion rate optimization (CRO) and user experience (UX) design with extensive experience across various roles. Currently serving as CRO & Service Designer Expert at UBS, Julio specializes in optimizing customer journeys for financial products and leveraging AI for insights-driven data collection. Previous experience includes leading roles at Conversionista! where significant revenue growth was achieved through A/B testing and UX enhancements. Julio has also worked at Mercado Libre, where contributions led to substantial increases in conversion rates and SEO rankings. Academic credentials include a Master's degree in Human Computer Interaction from Uppsala University and ongoing studies in Behavioral Economics at the University of Gothenburg, complemented by a degree in Graphic Interface Design from Pontificia Universidad Católica de Valparaíso.