Mark Potter

Mark Potter is a User Experience and Human Factors specialist with extensive experience in applying behavioral science and human-centered design to solve real-world problems in complex domains such as fintech, defense, and transport. Currently, as a Design Director at UBS, Mark leads behavioral analytics initiatives for the UBS Neo Platform, integrating data-informed decision-making into product design. Mark previously served as a Human Factors Engineer at BAE Systems and Tube Lines, where they developed expertise in high-stakes systems design, usability testing, and operational effectiveness. Mark holds a BSc (Hons) in Ergonomics from Loughborough University and an MSc in Technology Management from The Open University.