Pete Barnes is a Managing Director level leader in the Financial Services sector, specializing in Marketing, Branding, Asset Management, and Investment Banking Prime Services. Currently serving as the Head of Marketing Automation, Data and Analytics at UBS since 2022, they previously held significant roles including CTO at UBS Global Asset Management and Global Head of Architecture for Prime Services. Their earlier experience includes various positions at BACS Ltd and a role as Product Line Architect at UBS. Pete holds an MBA from the University of Westminster, earned in 1997.
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