Robert Berini

Rob Berini is currently a Managing Director of Experience Design & Analytics at UBS, where they lead a multi-disciplinary team dedicated to creating human-centered user experiences in Wealth Management Americas. Previously, Rob served as Vice President at GENPACT and held several key positions including Managing Director at Deloitte Digital and Digital Innovation & Enablement at UBS. With an extensive background in driving innovation and design at IBM and Cisco Systems, Rob champions evidence-driven practices across cross-functional teams. Rob is pursuing various educational certifications in design and business, enhancing their expertise in the field.