Jake Tolbert

Jake Tolbert currently serves as the Director of Analytics at the University of California, Berkeley, where responsibilities include innovating analytical tools to enhance engagement, develop donor pipelines, and improve operational efficiency. Tolbert supervises a team of data scientists and collaborates with the Advancement Information Services team to create a robust data infrastructure that generates actionable insights. Previously, Tolbert held various positions at Millikin University, culminating as Director of Development - Data Services, where expertise included predictive analytics and data visualization. Additional experience includes roles in marketing and electronic communication at Soncell North America and Decatur Electronics, as well as mentoring students in campus ministry. Tolbert holds a Bachelor of Arts in English from Eastern Illinois University.