Rita Kasperek

Rita Kasperek is a Senior Content Strategist at UC Berkeley since November 2014, where key duties include supporting content creation across various channels, collaborating on communications plans, and enforcing brand guidelines. Rita possesses expertise in UX design writing, microcopy writing, and utilizes technical skills such as Adobe, Drupal, and Google Analytics. A notable achievement includes pioneering a comprehensive brand and identity program for divisional departments. Additionally, Rita serves as an instructor for UC Berkeley Extension, developing and teaching courses on copyediting and grammar. Rita has contributed articles to Paste Magazine, covering topics such as the historical significance of libraries and their role in addressing hunger. Rita holds a Certification in Digital Marketing from the American Marketing Association, a Bachelor's degree in Communication and Media Studies from Saint Louis University, and an MFA in Creative Writing from the University of Arizona.