Matthew Cotton

Matthew Cotton is an accomplished content strategist with extensive experience in content creation and marketing. Currently serving as a Content Strategist at UCAS since January 2024, Matthew has previously held significant roles such as Copywriter at Staffordshire University, where the development of a new website, marketing campaign, and materials for Digital Institute London was a key achievement. Following that, Matthew contributed to Orlo as Brand & Content Marketing Manager, focusing on customer experience management for various organizations. Additionally, experiences include a position as Global Content Strategist at CopyHouse, specializing in fintech and technology sectors, and earlier roles at Bet365 in customer service and sub-editing for marketing communications. Matthew's educational background includes a Bachelor of Arts in English Language and Literature from the University of Staffordshire, complemented by professional diplomas in digital marketing from the Digital Marketing Institute and CIM.