Vicky Downie

Vicky Downie is a seasoned professional in student recruitment and marketing within the higher education sector, currently serving as Principal Insight Consultant at UCAS since January 2022. With a strong focus on customer-centric consulting, Vicky leads student recruitment projects for universities, ensuring alignment with customer expectations. Previous roles include Head of UK/EU Student Recruitment and Widening Participation at Goldsmiths, University of London, where Vicky developed data-driven strategies for international student engagement post-Brexit, and Senior Manager for Student Recruitment and Outreach at London South Bank University, focusing on strategic recruitment initiatives. Vicky’s extensive experience also encompasses roles at King's College London, The University of Law, and other institutions, highlighting a consistent track record in building relationships, strategic planning, and enhancing student recruitment efforts. Vicky holds a CIM Professional Diploma in Marketing from Cambridge Marketing College and advanced degrees in English Studies from the University of Exeter and King Alfred's, Winchester.