• UCB

SB

Sung Eun Bae

Developed Brands Global Project Lead

Sung Eun Bae is an established professional in project management and business analysis with significant experience at UCB since April 2006. In the role of Established Brands Global Project Lead, Sung Eun Bae managed KPI dashboards for product launches across 52 countries while fostering cross-functional alliances. Previously, as Associate Director in various capacities, there was a focus on global market access, pricing strategies, and marketing planning, particularly in relation to products such as those for Allergy, ADHD, and anti-epileptic drugs. Early career experiences included a summer associateship at Erasmus MC, where Sung Eun Bae worked as a Market Intelligence Analyst. Sung Eun Bae holds a Diploma in Health Economics from the University of York, an MBA in Strategy from Rotterdam School of Management, and a Bachelor's Degree from Hankuk University of Foreign Studies.

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