Tryfon Antoniadis

Tryfon Antoniadis is a seasoned marketing and sales leader with extensive experience in the pharmaceutical and healthcare sectors. Currently serving as Senior Marketing Lead at UCB since March 2024, Tryfon previously held the same title at Bristol-Myers Squibb, where significant achievements included consistent brand budget attainment and double-digit sales growth over four years. Tryfon has a proven track record of enhancing healthcare professional engagement through webinars and digital initiatives, alongside strategic market interventions resulting in high return on investment. Earlier roles include National Sales & Relationships Manager at GenesisCare, Head of WorkHealth & Broker Partnerships at Bupa Australia & New Zealand, and various positions at Bristol-Myers Squibb, contributing to substantial revenue generation and exemplary client retention. Educational qualifications encompass a Graduate Diploma in Business (Marketing) from RMIT University and a Bachelor of Education from Deakin University.