Diego Lima is an experienced professional in the field of research and consumer insights, currently serving as a Senior Analyst at UOL - Universo Online since February 2023. Prior to this role, Diego held various positions focused on market intelligence, digital product analysis, and consumer insights at notable companies such as Globo, Loading, and SBT. Diego's expertise includes formulating and applying questionnaires for identifying client needs, analyzing data for storytelling, and developing strategic market approaches to enhance product value. Diego's educational background includes a Master’s degree in Market Research and Consumer Insights from ESPM, along with a post-graduate degree in Marketing Management and a Bachelor's degree in Social Communication - Advertising and Propaganda.
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