Flora Gerola is a seasoned professional in advertising and event management, currently serving as Head of Advertising - Barter and Incentive Laws and Marketing Manager at UOL since July 2017. Flora Gerola oversees revenue and budget forecasting, manages media and relationship teams, and negotiates projects via barter, while also analyzing KPIs and coordinating advertising campaigns. Previous experience includes roles as Marketing Coordinator and Senior Marketing Analyst at Banco de Eventos, Master Producer responsible for high-profile clients, and various positions with leading companies such as Idealista and PromoEventos. Flora Gerola holds an Executive MBA in Marketing and Digital Media Management from FGV, complemented by postgraduate and bachelor's degrees in event planning and tourism management.
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