Lyara Vidal is a professional designer and producer with a robust background in digital media and content creation. Currently serving as a Designer in Special Projects at UOL since February 2023, Lyara has previously held positions such as Producer for the podcast "Indo e Voltando" at Spotify from February 2019 to January 2024 and Art Director at SOKO from February 2020 to January 2023, where responsibilities included crafting visual content that resonates with youth culture. Lyara also contributed as a Creative Data Art Director for AMBEV, creating real-time content during the COVID-19 pandemic, and held various roles at TV Cultura and Acesso Comunicação early in a career marked by innovative digital design and social media strategy. Educational qualifications include studies at the Universidade Anhembi Morumbi and the Federal University of Ceará from 2013 to 2016.
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