Sérgio Sitchin is a seasoned Business Media Consultant with extensive experience in advertising and marketing. They served as an Advertising Sales Executive at Sistema Globo de Rádio from 1984 to 1993, followed by a long tenure as Director Commercial at Rede Bandeirantes de Televisão up until 2019. Sérgio was a Marketing Specialist at Ultrafarma during 2019-2020 and has held the position of Advertising Sales Director at UOL since 2024. They briefly directed Rede Massa FM in 2024 and hold a Law degree from Pontifícia Universidade Católica de São Paulo, earned between 1982 and 1988.
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