Lefty Tsironis

Lefty Tsironis serves as the Head of Experiential Marketing & Events within the Strategic Communications department at the University of California, Los Angeles since August 2022, where responsibilities include enhancing UCLA's engagement through branded events and experiences. Prior experience includes senior director roles at the Los Angeles Auto Show + AutoMobility LA from July 2013 to August 2022, overseeing experiential marketing strategies, launching virtual events, and executing impactful marketing initiatives that drove significant attendance and revenue increases. Previous positions also include leadership in marketing and communications at various companies such as Merchandise Mart Properties, Inc. and The Rose Group Public Relations, with a strong focus on brand strategy, event production, and audience engagement. Lefty Tsironis holds a Bachelor of Arts in International Relations from the University of Southern California, complemented by an international study experience in Athens.