Simon Fransson is currently the Region Director Oceania at UD Trucks, a position they have held since 2025. Previously, they served as CEO of Hedin Premium Car AB from 2023 to 2025 and as Vice President of Vehicle Sales & Marketing at UD Trucks from 2020 to 2023. Simon also held key positions in vehicle sales strategy and market intelligence at Volvo Group and UD Trucks between 2008 and 2020. They earned a Bachelor’s degree in Business Administration from the University of Borås in 2010.
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