UD
Chris Kelly is an experienced professional in the fields of culture, media, and marketing, currently serving as the Cultural and Innovation Director at Wildflowers of London Collective since June 2023. With a diverse background as a Creative Media Consultant and Freelance Music Journalist since 2017, Chris specializes in UK rap culture through contributions to various platforms, including UD. Previous roles include Creative Consultant and Head of Digital & Branded Content at Live., Music and Culture Journalist at The Counsellors Café, and Digital Sales Manager at Huffington Post Media Group, among others. Chris holds an NVQ in Creative Media Production from Harlow College and has developed a robust portfolio in brand partnerships and creative solutions throughout a career spanning over a decade in the media industry.
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UD
With over 20 years of experience in nurturing and supporting Black and culturally diverse artists when they need it most, UD acts as a bridge between burgeoning talent and the music industry. At UD, we are passionate about excellence, and the potential for excellence in every young person we encounter. Aligning professionalism and business acumen with an understanding of youth and subculture, we run industry-led events, artist development and employment support programmes. Those that have come through our doors can now be found working at institutions including Island Records, Nike, Rinse FM, GRM Daily, Beats and SBTV. Artists we have helped and showcased at early stages of their career include Wretch32, Little Simz, Ghetts, Andreya Triana, Maverick Sabre, Devlin, Labrinth, Skepta and Paigey Cakey. Since 2000, when UD was co-founded by a group of hip-hop artists, we have understood that young people need the resources and space to create and explore their potential; UD works for a world where young people who make and love Black Music, are recognised as equal to any excellent creative individuals, and are celebrated and supported as such. Whether they’re on their first steps into music, just breaking into notoriously competitive creative environments, or about to make it big, we provide the tools they need: Excellence, confidence, structure, opportunity and networks. United in development, UD stands for you.