John Freshwater

John Freshwater is a seasoned executive in enterprise sales and revenue growth, currently serving as Vice President of Enterprise Sales at Udacity and Scale Expert at Scalewise, where John advises on scaling B2B SaaS go-to-market strategies. With a robust background in leadership roles across various companies, Freshwater has successfully led global sales teams at Degreed and Talentful, where significant improvements in sales efficiency and organizational development were achieved. As an Executive Member of Pavilion, Freshwater engages with go-to-market leaders to foster professional growth. Previous positions include Senior Vice President of Sales at EdCast, Chief Sales Officer at Fuse Universal, and Executive Director of Global Sales at Insights, where Freshwater drove substantial commercial transformations and integrated multiple entities. Freshwater holds an MBA in Entrepreneurship from the University of Colorado and a BS in Life Sciences, Medicine, and Sports Science from Colorado State University.