Larissa Silva

Larissa Silva is currently completing their degree in Marketing and Advertising at the Universidad Católica de Asunción. They serve as the Jefa de Propuesta de Valor at ueno bank S.A., where they apply their skills in creating value propositions. Previously, Larissa held the position of Ejecutiva de Cuentas Claves at Wines & Spirits S.A., focusing on brand positioning and cocktail development for Diageo, specifically Johnnie Walker. They also have experience in marketing and brand analysis with notable roles at Cervepar and Teixido, where they developed digital marketing strategies for various brands.