Bobby Besabe is an accomplished creative leader with extensive experience in the entertainment and advertising industries. Currently serving as Vice President Creative and Creative Director at Ultimate Fighting Championship since January 2018, Bobby Besabe oversees creative development for the UFC brand and its events while implementing new technologies to enhance collaboration across departments. Previously, Bobby owned and led Nifty Group, LLC, focusing on integrated campaigns for various brands, and held creative director positions at Legion Creative Group and Clemenger BBDO, where Bobby directed campaigns for major clients like Netflix and 20th Century Fox. With a strong background in graphic design from FIDM, Bobby Besabe has a proven track record of developing innovative 360-degree campaigns and managing creative teams to deliver high-quality work.
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