Reed Harris has extensive experience in the sports and marketing sectors, particularly within the mixed martial arts industry. Currently serving as Senior Vice President of Athlete Development and Marketing for Ultimate Fighting Championship since January 2007, Reed has also held the role of Vice President of Athlete Development. Prior to this, Reed was involved with UFC from September 2007 to February 2020 as Vice President of Athlete Development and Marketing. Additionally, Reed founded and managed World Extreme Cagefighting from 2000 to 2010 and worked as Vice President at Midland Pacific Building Corp from January 1992 to May 2007. Reed's diverse background highlights strong leadership and expertise in athlete development and marketing strategies.
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