UFIT is a lifestyle health food & drinks brand, specialising in nutritional convenience. Our flagship owned by our parent company Lacka Foods, UFIT is the UKs leading high protein ready to drink brand, recognised nationwide for unmatched taste and nutritional profile. Our core values of trust, care and integrity are underpinned by our relentless passion to make a difference and change lives. 

With over 25 years of FMCG experience in all aspects of sales, marketing, new product development and distribution with major blue chip organisations including General Mills, Coca-Cola and GSK, Lacka Foods specialise in ambient, chilled and frozen foods and have developed strong partnerships with both supplier manufacturing sites and multinational retail customers.

Our mission is to develop and offer innovative nutritional products that are accessible, meaning that you won’t have to go out of your way for a healthy option. We will bring it to you in a convenient and enjoyable format that fits around your busy lifestyle.


INNOVATING WITH PURPOSE
Lacka Foods are committed to pushing the boundaries of product innovation and unlocking market opportunities through providing solutions that offer consumer convenience, taste and quality. We are making healthy easy!

Our profound commitment to combining the latest scientific and market research with consumer demand and modern lifestyles has allowed us to build a portfolio of industry leading brands including UFIT high protein shakes, Collagen+ Beauty Milk and the BeFast breakfast-to-go range.


A COMMITMENT TO OUR CUSTOMERS
At Lacka Foods we place customers at the heart of everything we do and our continued commitment to our customers is based on a two-way relationship. We want to provide them with the highest quality products and we eagerly seek out their feedback and reactions so we can keep on improving and innovating to meet their needs.

UFIT

Tony Holmes

This department focuses on managing and nurturing relationships with national accounts to drive sales and customer satisfaction.

Account Management

This department focuses on strategic marketing initiatives and oversees all marketing activities to drive brand growth and commercial success.

UFIT

Org chart

Teams

Account Management

Marketing Leadership

Offices

UFIT

Org chart

Teams

Account Management

Marketing Leadership

Offices

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