Umm-e- Rubab

Umm-e-Rubab is currently serving as the Group Director of Customer Value Management and Churn at Ufone since 2022. Previously, from 2018 to 2021, they held the position of Active Base Management at du and served as Base Management Manager at Asiacell Communications PJSC from 2016 to 2018. Their experience also includes roles in customer value management and churn strategies at CMPak, PTCL, Digicel Group, and Telenor Pakistan. Umm-e-Rubab is pursuing a Master's Degree in Public Administration at Fatima Jinnah Women University.