We are a cross-cultural brand consultancy founded in 2021 and based in Shanghai.

Unlike traditional brand consultancies, we personally execute or oversee partners to bring our recommendations to life across brand programs, experiences, partnerships, and communication assets.

Our work is grounded in a deep understanding of both culture and business.

This means observing the patterns, behaviors, and collective mentality of consumers, then defining brand points of view that resonate with them.

It also means understanding how our clients drive conversion and identifying where their true battlefield lies, so we can uncover opportunities for brand and creativity to win.

We work with Chinese brands expanding globally and global brands entering the APAC market. 

Our partners include
OPPO | CASETiFY | JORDAN | Converse | Beats | On | lululemon | Salomon | SHEIN | GANSO | OnePlus | Sweaty Betty | realme | Senreve | and more+

Our Instagram updates faster than our website.
https://www.instagram.com/uglycreativeinc/

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