Ashley Pershern is the Director of User Experience at UnitedHealth Group's Optum, where they focus on balancing visual appeal and functionality in product design. With a background that includes roles as Creative Lead at OLIVER Agency and Art Director at Hanley Wood Marketing, Ashley has collaborated with various organizations ranging from early-stage startups to established brands like Best Buy and FedEx. They hold a Bachelor of Science in Graphic Design from The Art Institutes International MN, which they completed in 2009. Throughout their career, Ashley has been dedicated to addressing complex human needs through effective design strategies.
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